Who it is for
For people with a cause — not a web team.
Usually volunteer-led, often under time pressure, almost never with an agency on call. One cause, one responsible person, one clear link.
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Associations, support groups and foundations
You have a purpose, board members and a membership or donation path — and need a page that feels dignified without becoming a web project.
Community initiatives
You need to challenge a building plan, traffic project or loss of public space with one link that explains the demand quickly.
Climate, nature and neighborhood groups
There is a concrete ask, a local context and a date by which people need to act.
Action alliances with an event date
You need a meeting point, a call to action and a QR code that can move from poster to messenger group.
Who this is deliberately not for
- Commercial product, marketing or sales pages.
- Personal sites such as CVs, hobbies or weddings.
- Practice, coaching or freelancer pages.
- Anonymous publishing without responsible contact details.
- Content that devalues people or groups.
Rule of thumb: public-interest causes with an accountable person are welcome. Commerce is not. The current binding policy remains the German acceptable-use policy.